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A BIMI Record Generator is a specialized tool designed to simplify the creation of a BIMI (Brand Indicators for Message Identification) record for your domain

Create a BIMI TXT record

Create a BIMI Record to Enhance Brand Recognition

Creating a valid BIMI (Brand Indicators for Message Identification) record is the foundational step in establishing advanced visual communication with your email recipients.

While crafting compelling subject lines has long been a primary focus for email marketers, it is no longer the sole strategy for capturing attention. BIMI offers a powerful way to differentiate your messages in increasingly crowded inboxes, enhancing the email experience for both senders and recipients.

BIMI enables organizations to verify domain ownership and display their brand logo alongside their emails. This not only creates a more visually appealing and professional presentation but also strengthens recipient trust and reinforces brand recognition. By associating your emails with a verified logo, BIMI fosters credibility and engagement.

However, generating a valid BIMI record is just one component of a successful implementation. To fully leverage BIMI, you must also obtain a Verified Mark Certificate (VMC) from a trusted authority and ensure your logo is properly formatted—typically in SVG Tiny 1.2 format—and hosted securely. These elements are essential for ensuring compatibility and achieving the desired impact in supported email clients.

Read most frequent questions

Q. What is a BIMI Record Generator?

A BIMI Record Generator is a convenient automated solution that creates a valid BIMI record from scratch. It’s also extremely useful if you have any issues with your existing record. You can immediately use the generated record in your DNS.

Our BIMI Generator tool easily generates a perfectly good BIMI Record, ready to be implemented in your DNS. While you can create a BIMI record manually, using a record generator is faster and more accurate.

Implementing BIMI (Brand Indicators for Message Identification) is a straightforward process, but it requires adherence to a critical prerequisite: ensuring your DMARC policy is set to enforcement mode (p=quarantine or p=reject). Once this foundational step is complete, you can proceed with the following steps to successfully implement BIMI:

    1. Convert Your Logo to a BIMI-Compatible Format
      Transform your company logo into the required Tiny P/S SVG format, which is compatible with BIMI standards. Tools like DMARCtron’s BIMI Logo Converter simplify this process, enabling you to quickly generate a compliant logo file. For additional guidance, refer to relevant resources or documentation.
    2. Host the Logo on a Secure Web Server
      Ensure your logo is hosted on a secure web server using HTTPS. This guarantees accessibility and security, as BIMI-supported email clients will retrieve the logo from this location.
    3. Obtain a Verified Mark Certificate (VMC) or Common Mark Certificate (CMC)
      While not mandatory for all email providers, obtaining a Verified Mark Certificate (VMC) is essential for displaying your logo in Gmail and other major platforms. Although only Gmail enforces this requirement, our email authentication experts strongly recommend acquiring a VMC to enhance trust and compatibility. For convenience, DMARCtron has partnered with DigiCert, a Google-approved provider, to streamline the certification process.
    4. Generate and Publish Your BIMI Record
      Use a BIMI Generator tool to create a properly formatted BIMI record. The record should include the secure URL of your logo (and optionally your VMC). Once generated, publish the record in your DNS under the subdomain default._bimi.yourdomain.com.
    5. Validate Your BIMI Implementation
      After publishing your BIMI record, verify its functionality using a BIMI Checker tool. This step ensures that your logo displays correctly in supported email clients and confirms that all components—logo, VMC, and DNS record—are properly configured.

By following these steps, you can effectively implement BIMI and enhance your email communications with visual branding. This not only strengthens recipient trust but also reinforces your organization’s credibility and professionalism. With tools like DMARCtron, the process becomes seamless, ensuring compliance and optimal performance every step of the way.

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